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In 1899, two lawyers paid a visit to the president of Coca-Cola. At the time, Coke was sold at soda fountains. But the lawyers were interested in this new idea: selling drinks in bottles. The lawyers wanted to buy the bottling rights for Coca-Cola.
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The president of Coca-Cola didn't think much of the whole bottle thing. So he made a deal with the lawyers: He'd let them sell Coke in bottles, and he'd sell them the syrup to do it. According to the terms of the deal, the lawyers would be able to buy the syrup at a fixed price. Forever.
The company couldn't actually put price tags on the bottles of Coke saying "5 cents." But it could paint a giant ad on the side of a building right next to the store that says, "Drink Coca-Cola, 5 Cents."
Radi Nabulsi of UGASports.com reports that Coke bottles are now available. The last time Georgia won the national championship, in 1980, Coca-Cola produced a first-of-its-kind commemorative bottle and accompanying tray. Both became cherished collectibles. This time, Georgia and Coke both announced in the spring that commemorative six pack 8-ounce glass bottles would be available this August, in time to celebrate the fall college football season kickoff.
When a Coca-Cola executive talked about the company's plastic bottles during the annual meeting for the World Economic Forum, she explained that consumers preferred them. However, a new survey from Piplsay revealed that consumers are more open-minded than some corporations believe.
Bea Perez, Coca-Cola's senior vice president and communications and sustainability officer, said that consumers still wanted single-use plastic bottles. Although the company has plans to switch to 50% recycled materials by 2030, it continues to rely on plastic. It is cheap, lightweight, flexible and resealable.
Piplsay surveyed 32,677 Americans to see what they thought about Coca-Cola's plastic bottles. The results showed 51% of Americans would buy Coke even if the bottles were heavier or came in nonsealable packaging, and 42% of Americans thought Coca-Cola should use eco-friendly packaging such as glass or aluminum for its bottles.
The survey showed that 64% of Americans believe brands like Coca-Cola should be more responsible toward the environment, and only 10% think that the company is doing enough now. In addition, 32% said Coca-Cola should recycle all of the bottles it makes, and 18% thought the company should use less plastic per bottle.
Although many consumers are willing to change their dependence on single-use plastic items, there are barriers that brands can help overcome. For example, one of the biggest reasons why consumers do not use more reusable bottles instead of single-use plastic ones is because they forget their bottles at home. Convenience frequently beats eco-friendly ideas. If brands do not provide convenient, green options, then consumers often do not or cannot make better choices.
The Coca-Cola Company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold exclusive territory contracts with the company, produce the finished product in cans and bottles from the concentrate, in combination with filtered water and sweeteners. A typical 12-US-fluid-ounce (350 ml) can contains 38 grams (1.3 oz) of sugar (usually in the form of high-fructose corn syrup in North America). The bottlers then sell, distribute, and merchandise Coca-Cola to retail stores, restaurants, and vending machines throughout the world. The Coca-Cola Company also sells concentrate for soda fountains of major restaurants and foodservice distributors.
During its first several decades, Coca-Cola officially wanted to be known by its full-name despite being commonly known as "Coke". This was due to company fears that the term "coke" would eventually become a generic trademark, which to an extent became true in the Southern United States where "coke" is used even for non Coca-Cola products. The company also didn't want to confuse its drink with the similary-named coal byproduct that clearly wasn't safe to consume. Eventually, out for fears that another company may claim the trademark for "Coke", Coca-Cola finally embraced it and officially endorsed the name "Coke" in 1941. "Coke" eventually became a registered trademark of the Coca-Cola Company in 1945.
The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company on March 12, 1894. The proprietor of the bottling works was Joseph A. Biedenharn. The original bottles were Hutchinson bottles, very different from the much later hobble-skirt design of 1915 now so familiar.
A few years later two entrepreneurs from Chattanooga, Tennessee, namely Benjamin F. Thomas and Joseph B. Whitehead, proposed the idea of bottling and were so persuasive that Candler signed a contract giving them control of the procedure for only one dollar. Candler later realized that he had made a grave mistake. Candler never collected his dollar, but in 1899, Chattanooga became the site of the first Coca-Cola bottling company. Candler remained very content just selling his company's syrup. The loosely termed contract proved to be problematic for the Coca-Cola Company for decades to come. Legal matters were not helped by the decision of the bottlers to subcontract to other companies, effectively becoming parent bottlers. This contract specified that bottles would be sold at 5 each and had no fixed duration, leading to the fixed price of Coca-Cola from 1886 to 1959.
In April 2007, in Canada, the name "Coca-Cola Classic" was changed back to "Coca-Cola". The word "Classic" was removed because "New Coke" was no longer in production, eliminating the need to differentiate between the two. The formula remained unchanged. In January 2009, Coca-Cola stopped printing the word "Classic" on the labels of 16-US-fluid-ounce (470 ml) bottles sold in parts of the southeastern United States. The change was part of a larger strategy to rejuvenate the product's image. The word "Classic" was removed from all Coca-Cola products by 2011.
In February 2021, as a plan to combat plastic waste, Coca-Cola said that it would start selling its sodas in bottles made from 100% recycled plastic material in the United States, and by 2030 planned to recycle one bottle or can for each one it sold. Coca-Cola started by selling 2000 paper bottles to see if they held up due to the risk of safety and of changing the taste of the drink.
The actual production and distribution of Coca-Cola follows a franchising model. The Coca-Cola Company only produces a syrup concentrate, which it sells to bottlers throughout the world, who hold Coca-Cola franchises for one or more geographical areas. The bottlers produce the final drink by mixing the syrup with filtered water and sweeteners, putting the mixture into cans and bottles, and carbonating it, which the bottlers then sell and distribute to retail stores, vending machines, restaurants, and foodservice distributors.
The Coca-Cola bottle, called the "contour bottle" within the company, was created by bottle designer Earl R. Dean and Coca-Cola's general counsel, Harold Hirsch. In 1915, the Coca-Cola Company was represented by their general counsel to launch a competition among its bottle suppliers as well as any competition entrants to create a new bottle for their beverage that would distinguish it from other beverage bottles, "a bottle which a person could recognize even if they felt it in the dark, and so shaped that, even if broken, a person could tell at a glance what it was."
Karl Lagerfeld is the latest designer to have created a collection of aluminum bottles for Coca-Cola. Lagerfeld is not the first fashion designer to create a special version of the famous Coca-Cola Contour bottle. A number of other limited edition bottles by fashion designers for Coca-Cola Light soda have been created in the last few years, including Jean Paul Gaultier.
In 2009, in Italy, Coca-Cola Light had a Tribute to Fashion to celebrate 100 years of the recognizable contour bottle. Well known Italian designers Alberta Ferretti, Blumarine, Etro, Fendi, Marni, Missoni, Moschino, and Versace each designed limited edition bottles.
Selena was a spokesperson for Coca-Cola from 1989 until the time of her death. She filmed three commercials for the company. During 1994, to commemorate her five years with the company, Coca-Cola issued special Selena coke bottles.
In Australia in 2011, Coca-Cola began the "share a Coke" campaign, where the Coca-Cola logo was replaced on the bottles and replaced with first names. Coca-Cola used the 150 most popular names in Australia to print on the bottles. The campaign was paired with a website page, Facebook page, and an online "share a virtual Coke". The same campaign was introduced to Coca-Cola, Diet Coke and Coke Zero bottles and cans in the UK in 2013.
Coca-Cola has a high degree of identification with the United States, being considered by some an "American Brand" or as an item representing America, criticized as Cocacolonization. After World War II, this gave rise to the brief production of White Coke by the request of and for Soviet Marshal Georgy Zhukov, who did not want to be seen drinking a symbol of American imperialism. The bottles were given by the President Eisenhower during a conference, and Marshal Zhukov enjoyed the drink. The bottles were disguised as vodka bottles, with the cap having a red star design, to avoid suspicion of Soviet officials. The drink is also often a metonym for the Coca-Cola Company.
In a Coca-Cola press release, Scott Trowbridge, the portfolio creative executive and studio leader of Walt Disney Imagineering, said the "Star Wars"-themed bottles will help to create a more authentic experience for parkgoers.
There is a common misconception that the city name marked on the bottom indicates where the bottle was actually made. In general, the city or town name, in most cases, has nothing to do with the location where the bottle itself was manufactured. The city name usually indicates the location where a local soda bottling concern or distribution center was situated, and where the bottles were supposed to be originally circulated. 041b061a72